With a culture of diversity and inclusion already ingrained within NAB, the sponsorship of Midsumma Carnival was an exciting opportunity to promote the message externally.

Asked to ‘dream big’ with the sponsorship opportunity, Aesthetic was engaged in 2015 to help bring NAB’s vision for inclusion to life through the brand’s onsite activation.

A three-year strategy was subsequently developed and executed to evolve NAB’s presence at the Festival in the hearts and minds of festival-goers and NAB’s people. Aesthetic has developed an in-depth case study that delves into the thinking behind the doing, and the results that came from developing a people-focused journey.

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